Brand new in the box. Super comfortable ventilated memory foam pillow infused with cooling gel. The pillow has two sides, the cooling side features a technology that dissipates body heat. The pillow is cooler in the summer, flip it over for warmer in the winter. The photos show a boxed pillow and a pillow outside of the packing. This is just to show the item. Actual item being shipped is new in unopened carton.

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